Strung Out on Shiny Objects

Social communications news, links, quotes and thoughts from Kevin Hunt, the Social Media Manager for Global Communications at General Mills.
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In the first phase of social media marketing, brands understandably focused on creating a presence in social channels and building their base of fans and followers. The strategy was largely about growth - it was a pure numbers game based on racking up the biggest fan count. Today it is no longer sufficient just to build a base of fans and followers. Brands need to focus on engagement, conversion and nurturing relationships with their consumers, by understanding who these people are.