Strung Out on Shiny Objects

People have always been inherently “social.” They talk, create, share stories, hang out, and try new things. Social media allows them to do these things on a grander scale and in more engaging ways, but it’s all about people. The brands that succeed in the space start with a true understanding of how people interact with their brand (and each other), and then identify the stories, conversations, and experiences they can enable for their community.