Strung Out on Shiny Objects

Social communications news, links, quotes and thoughts from Kevin Hunt, the Social Media Manager for Global Communications at General Mills.
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People have always been inherently “social.” They talk, create, share stories, hang out, and try new things. Social media allows them to do these things on a grander scale and in more engaging ways, but it’s all about people. The brands that succeed in the space start with a true understanding of how people interact with their brand (and each other), and then identify the stories, conversations, and experiences they can enable for their community.