Strung Out on Shiny Objects

Social communications news, links, quotes and thoughts from Kevin Hunt, the Social Media Manager for Global Communications at General Mills.
We’re moving away from ‘Tastemakers,” which is an industry term, to more of ‘Actionmakers.” If you have influence - for the brand - you have to be able as an influencer to create action. If you aren’t creating action, there really isn’t a necessity … [People who are passionate about a specific brand] those are the people who are going to rise to the top, because they’re going to create the action and that’s where we’re all headed.
Zena Weist, on For Immediate Release (FIR Live #24: Panel discussion on influencer marketing)