Strung Out on Shiny Objects

We’re moving away from ‘Tastemakers,” which is an industry term, to more of ‘Actionmakers.” If you have influence - for the brand - you have to be able as an influencer to create action. If you aren’t creating action, there really isn’t a necessity … [People who are passionate about a specific brand] those are the people who are going to rise to the top, because they’re going to create the action and that’s where we’re all headed.