Strung Out on Shiny Objects

Social communications news, links, quotes and thoughts from Kevin Hunt, the Social Media Manager for Global Communications at General Mills.
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I liken it [building a blog audience] to saving up for retirement. You can put a few bucks away, every single payday, and then with compounding interest that pot starts to grow and grow and grow. Until over time, all of a sudden you have something of significant value. A blog is very similar. Whenever I post, whenever I tweet, whenever I do a status update on Facebook… those are all pennies in the bank for me. I might not see those pennies today, but I’m saving them up.