Strung Out on Shiny Objects

Social communications news, links, quotes and thoughts from Kevin Hunt, the Social Media Manager for Global Communications at General Mills.

Each year, for the last seven years, the University of Massachusetts Dartmouth’s Center for Marketing Research has studied the use of social media by Fortune 500 companies.

Across the major social networks, that use is increasing, except for a slight decrease in the number of corporate blogs in 2014.

I talked about the research in this week’s episode of The Talking Points Podcast with Dr. Nora Ganim Barnes.

Also on the show, I pull back the curtain a bit on my work as a corporate blogger.

Plus, Arik Hanson and I discuss the concept of “click flu,” a phrase that describes the amount of crappy content some business keep posting to the web. What can be done to get better content out there?

Listen

Let me know if you have any suggestions for future guests and co-hosts. Just reach out to me here, or on Twitter.

By the way, if you can’t listen right now, you also can find the show on iTunes and Stitcher, or through most podcatcher apps on your mobile device.

Just search for “The Talking Points Podcast” or “Kevin Hunt” or “Arik Hanson.”

SHOW NOTES - August 28, 2014

"The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes"

"Fanta Pouring Big Bucks Into Vine Video Comedy Series: Seven-Figure Campaign Aimed at Teens"

"Stop giving people the ‘click-flu’: When to start giving a damn about your content"

"7 Content Marketing Metrics You’re Probably Undervaluing"

"Twitter Confirms Changes to What Users See in Their Timelines"

The pressure to publish means that marketers are getting loose with the trigger, and are therefore more likely to shoot themselves in the foot.

Umass Dartmouth just released its annual review of social media activity by the Fortune 500.

Some interesting findings this year:

* In 2014, 157 companies (31%) had corporate blogs - a decrease of 3% in the past year.

*413 companies (83%) of the Fortune 500 have corporate Twitter accounts with a tweet in the past thirty days - a 6% increase since 2013.

*Facebook has the highest number of followers on Twitter, followed by Starbucks, Microsoft, Walt Disney Company, Whole Foods Market, Inc., Nike,Inc., and Intel Corporation.

*401 companies (80%) of the Fortune 500 are now on Facebook - a 10% increase since 2013.

*In the past year, Foursquare enjoyed the largest increase in adoption (42%), while Pinterest use increased by 27% and Instagram by 12%.

Learn more at "2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes."

You won’t get much better insight on content strategy, and content marketing overall, than our guest co-host on The Talking Points Podcast this week.

Lee Odden, the author of “Optimize” and CEO of TopRank Online Marketing, is passionate about encouraging companies to produce media, to give consumers good reasons to connect with them.

We talk through his current thinking on content and audience development, and the social and digital landscape, as well as an eBook series he put together for the upcoming Content Marketing World in Cleveland.

Listen

Let me know if you have any suggestions for future guests and co-hosts. Just reach out to me here, or on Twitter.

By the way, if you can’t listen right now, you also can find the show on iTunes and Stitcher, or through most podcatcher apps on your mobile device.

Just search for “The Talking Points Podcast” or “Kevin Hunt” or “Arik Hanson.”

SHOW NOTES - August 21, 2014

“How to Build A Content Marketing Strategy eBook”

“Audience Development for Content Marketing eBook”

Visual Content Marketing Strategy eBook

Lee Odden/”Optimize”

TopRank blog

“American Express’ ‘Favorited’ Tweets Triple With Artist-Created Posts Instagram ‘likes’ are also up”

“Recycle, reuse … re-publish? Publishers make what’s old new again”

“New Business Wire Survey Reveals Daily Use of Corporate Press Releases, Multimedia and Online Newsrooms by Top Media Outlets”

“Ice Bucket Challenge Donations Reach $22.9 Million to The ALS Association”

“ALS Association Donations Top $15 Million Thanks to Ice Bucket Challenge”

“The ‘Ice Bucket Challenge’: A case study in viral marketing gold”

“22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge”

Brands must 1) ask the right questions and set the right objectives, 2) have the appropriate technology to access and use social data, and 3) have people with the intelligence and intuition to apply the data correctly.
Instead of trying to do one thing extraordinarily well, I’m trying to do many things very good. It’s not easy, but content can’t fully succeed as the tip of the spear – you need the whole spear.