Few people in the communications world today have the experience and insight of Lionel Menchaca. At Dell, he helped chart the company’s course in the early days of social media, and as its chief blogger he was instrumental in showing how a blog can make a big impact for a business.
Arik Hanson and I had a great conversation with Lionel in the latest episode of The Talking Points Podcast. We asked him to be a guest co-host and easily could have talked far longer than we did.
Off the top, we catch up with Lionel on what he’s doing now at W2O Group, then we include him in our discussion of some news in the PR, social media and marketing world from the past week.
You’ll definitely appreciate his thoughts on a post that suggests company blogs should be scrapped if they are not getting many comments.
And, a presentation and provocative post from Jay Baer, who says companies should put down the rifle and pick up a shotgun for their social media content and engagement. We’ll explore what Jay means by that.
Let me know if you have any suggestions for future guests and co-hosts. Just reach out to me here, or on Twitter.
By the way, if you can’t listen to the show right now, you also can find it on iTunes and Stitcher, or through most podcatcher apps on your mobile device.
Just search for “The Talking Points Podcast” or “Kevin Hunt” or “Arik Hanson.” Thanks!
SHOW NOTES - July 31, 2014
Digital transformation isn’t just a buzzword at big brands - but is it truly taking place?
Altimeter just released a report on it, so Arik Hanson and I thought it would be a great way to kick off episode 4 of The Talking Points Podcast.
Also this week, we give our take on the messy communication of layoffs at Microsoft - how did that happen anyway?
And we spend some time on the trends Geoff Livingston laid out in a post this week, regarding the current and future state of social media.
Let me know if you have any suggestions or feedback.
SHOW NOTES - July 24, 2014
Did you catch “Walmart’s New System Will Buy Media for Retailer - And Its Suppliers,” in Advertising Age?
At the end of the process, while Walmart is still shooting hundreds of TV commercials annually as part of its local price comparisons, but it’s spending more time in pre-production to make sure everything from video content to Facebook to stills for Instagram are handled in the same production shoot.
"We don’t really shoot commercials now," Mr. Murray said. "We shoot content."
If your company and brands are not taking advantage of the behind the scenes opportunities on your commercial production sets for a host of content that you also can use in social media, what are you waiting for?