Strung Out on Shiny Objects

Social communications news, links, quotes and thoughts from Kevin Hunt, the Social Media Manager for Global Communications at General Mills.

I’ve been on the other side of podcasting with Jay Baer, for his Social Pros Podcast, so today I was able to turn the tables on him.

I met Jay at AgCatalyst, a conference here in Minneapolis hosted by AdFarm, and filed this week’s Talking Points Podcast from the road. Jay offers great thoughts on the state of content marketing.

Also at AgCatalyst, I caught up with Hannah Godfrey of Brandwatch to talk about her presentation at the conference. She focused on content planning and how to use what you hear online from consumers as inspiration for your content.

Listen

We’re always open to suggestions for future guests and co-hosts, so send those my way on Twitter.

If you can’t listen right now, you also can find the show on iTunes and Stitcher, or through most podcatcher apps on your mobile device.

Just search for “The Talking Points Podcast.”

SHOW NOTES - October 16, 2014

Convince & Convert

Brandwatch

…content marketers are talking about producing stuff that has more depth, that allows for more engagement, that conveys a brand’s message with real resonance beyond just a tagline. Storytelling and narrative are the new watchwords.

If you haven’t checked out LinkedIn’s publishing platform, what are you waiting for?

Arik Hanson and I discuss it on episode 15 of The Talking Points Podcast, including if it makes sense for established bloggers.

Also, I rant about one of my biggest pet peeves in the digital world - the ongoing confusion some people have about what makes a “corporate” blog. Yet another “Best Corporate Blogs” list gets it wrong, in my opinion. Hear what I have to say and let me know what you think.

Plus, are reporters just looking for PR pros to offer them a good story now and then, and not an ongoing relationship? We chat about the shift some people say has taken place.

Listen

We’re always open to suggestions for future guests and co-hosts, so send those my way on Twitter.

If you can’t listen right now, you also can find the show on iTunes and Stitcher, or through most podcatcher apps on your mobile device.

Just search for “The Talking Points Podcast.”

SHOW NOTES - October 9, 2014

"6 Best Practices for Publishing Long-Form Posts on LinkedIn"

"We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts"

"LinkedIn Is Consolidating Its Publishing Empire In The Heart Of San Francisco"

“TEN DAY minnesotans”

"Does ‘Building Relationships’ With Journalists Matter? Not If You Ask Journalists"

“The Top 10 Corporate Blogs of 2014”

"Jeter announces formation of The Players’ Tribune"

Without clear roles, responsibilities, and a repeatable process for producing, distributing, and analyzing content, it doesn’t get done.