Strung Out on Shiny Objects

Social communications news, links, quotes and thoughts from Kevin Hunt, the Social Media Manager for Global Communications at General Mills.

Scott Monty joined me and Arik Hanson for episode 13 of The Talking Points Podcast.

You’ll fill up a notebook while listening to our conversation about PR, marketing, content and his role as an advocate for Ford over the last six years.

Scott made the move to SHIFT Communications this summer, so we also ask him about what he’s been working on there.

Listen

Let me know if you have any suggestions for future guests and co-hosts. Just reach out to me here, or on Twitter.

By the way, if you can’t listen right now, you also can find the show on iTunes and Stitcher, or through most podcatcher apps on your mobile device.

Just search for “The Talking Points Podcast.”

SHOW NOTES - September 25, 2014

ScottMonty.com

Follow Scott on Twitter

SHIFT Communications

Effective leaders listen. They observe. And they translate what they learn into strategy. Hubris has no place in outside-in thinking and effective strategy development. You have customers and other stakeholders who are dying to share their ideas about how you should change your company in ways that will make them even greater supporters. So empower them to do that.

Employee advocacy is a hot topic. Brands and companies are mobilizing their workforce to not only share news and information, but also empowering them to speak with customers in meaningful ways.

I attended the first-ever Employee Advocacy Summit earlier this week in Atlanta, and I was fortunate to get some time with the organizers of the event - Chris Boudreaux and Susan Emerick.

I personally consider them the go-to resources on the state of employee advocacy right now. In fact, they literally wrote the book on it - "The Most Powerful Brand on Earth" - and have helped put advocacy programs into action.

This week’s Talking Points Podcast is a short conversation with Boudreaux and Emerick, just enough to get you thinking about a program for your business, if you haven’t yet started down the path.

Listen

Let me know if you have any suggestions for future guests and co-hosts. Just reach out to me here, or on Twitter.

By the way, if you can’t listen right now, you also can find the show on iTunes and Stitcher, or through most podcatcher apps on your mobile device.

Just search for “The Talking Points Podcast.”

SHOW NOTES - September 18, 2014

The 2014 Employee Advocacy Summit

"The Most Powerful Brand on Earth"

Chris Boudreaux
Social Media Governance

Susan Emerick
Brands Rising

Lawyers can be a PR pro’s best friends… really!

So why the bad rap?

Arik Hanson and I discuss the role of the lawyer in communications and marketing - including brand newsrooms - in this week’s episode of The Talking Points Podcast.

Also, we chat about the true purpose of social media and what it really means to be a social business.

And, marketers are more chained to their desks than we thought, so says a new survey.

Listen

Let me know if you have any suggestions for future guests and co-hosts. Just reach out to me here, or on Twitter.

By the way, if you can’t listen right now, you also can find the show on iTunes and Stitcher, or through most podcatcher apps on your mobile device.

Just search for “The Talking Points Podcast” or “Kevin Hunt” or “Arik Hanson.”

SHOW NOTES - September 11, 2014

"Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past Them"

“Inside Google’s real-time GIF campaign for Madden NFL 15”

Madden GIFERATOR

“The Twitter strategy shift and what it means to you and your business”

“Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)”

PR Workload: New “Day in the Life of a Marketer” Study Shows a Need to Work Smarter—Almost 1 in 4 Marketers Logs 10-Plus Hours On an Average Day, AtTask Research Finds

You have to really respect the publish button … It seems to me that we live in a world where people are just publishing anything because they can … I feel like we are in this content marketing mess because people don’t revere this goddam publish button.
This idea that organic content is going to build relationships or sustain relationships I think is effectively on its way to dying. And I think we’re going to have to rethink the whole concept of content marketing. I don’t think it dies but I think we’ve got to scale it appropriately.