Strung Out on Shiny Objects

Social communications news, links, quotes and thoughts from Kevin Hunt, the Social Media Manager for Global Communications at General Mills.

Employee advocacy is a hot topic. Brands and companies are mobilizing their workforce to not only share news and information, but also empowering them to speak with customers in meaningful ways.

I attended the first-ever Employee Advocacy Summit earlier this week in Atlanta, and I was fortunate to get some time with the organizers of the event - Chris Boudreaux and Susan Emerick.

I personally consider them the go-to resources on the state of employee advocacy right now. In fact, they literally wrote the book on it - "The Most Powerful Brand on Earth" - and have helped put advocacy programs into action.

This week’s Talking Points Podcast is a short conversation with Boudreaux and Emerick, just enough to get you thinking about a program for your business, if you haven’t yet started down the path.

Listen

Let me know if you have any suggestions for future guests and co-hosts. Just reach out to me here, or on Twitter.

By the way, if you can’t listen right now, you also can find the show on iTunes and Stitcher, or through most podcatcher apps on your mobile device.

Just search for “The Talking Points Podcast.”

SHOW NOTES - September 18, 2014

The 2014 Employee Advocacy Summit

"The Most Powerful Brand on Earth"

Chris Boudreaux
Social Media Governance

Susan Emerick
Brands Rising

Lawyers can be a PR pro’s best friends… really!

So why the bad rap?

Arik Hanson and I discuss the role of the lawyer in communications and marketing - including brand newsrooms - in this week’s episode of The Talking Points Podcast.

Also, we chat about the true purpose of social media and what it really means to be a social business.

And, marketers are more chained to their desks than we thought, so says a new survey.

Listen

Let me know if you have any suggestions for future guests and co-hosts. Just reach out to me here, or on Twitter.

By the way, if you can’t listen right now, you also can find the show on iTunes and Stitcher, or through most podcatcher apps on your mobile device.

Just search for “The Talking Points Podcast” or “Kevin Hunt” or “Arik Hanson.”

SHOW NOTES - September 11, 2014

"Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past Them"

“Inside Google’s real-time GIF campaign for Madden NFL 15”

Madden GIFERATOR

“The Twitter strategy shift and what it means to you and your business”

“Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)”

PR Workload: New “Day in the Life of a Marketer” Study Shows a Need to Work Smarter—Almost 1 in 4 Marketers Logs 10-Plus Hours On an Average Day, AtTask Research Finds

You have to really respect the publish button … It seems to me that we live in a world where people are just publishing anything because they can … I feel like we are in this content marketing mess because people don’t revere this goddam publish button.
This idea that organic content is going to build relationships or sustain relationships I think is effectively on its way to dying. And I think we’re going to have to rethink the whole concept of content marketing. I don’t think it dies but I think we’ve got to scale it appropriately.
One of the smartest guys I know in social media here in Minnesota is Tony Saucier, at Lifetime Fitness. And I love what his team is doing with employee advocacy. He talked about that in his presentation at SocialMedia.org’s Member Meeting in New York, last April.

Life Time Fitness: Your best social advocates already work for you — presented by Tony Saucier from SocialMedia.org on Vimeo.

You can get the slides from Tony’s talk here.

Barbie went on LinkedIn this summer. But after a flurry of early activity on her page - and PR buzz - her page appears to be an afterthought.

In this week’s episode of The Talking Points Podcast, Arik Hanson and I discuss the tendency for some campaigns like Barbie’s to be all about making a splash, with less thought - or budget - to sustain the attention they receive.

We also chat about real-time marketing. Sure it gets a brand some attention, but is it getting out of hand? And do we care that it’s hard to see or measure its true impact for a brand or business?

Instagram’s Hyperlapse app attracted several brands as early adopters last week, we talk about whether it’s smart to jump into a new platform so soon.

Plus, in our Q&A segment, I ask Arik what led him to go out in the PR world on his own.

Listen

Let me know if you have any suggestions for future guests and co-hosts. Just reach out to me here, or on Twitter.

By the way, if you can’t listen right now, you also can find the show on iTunes and Stitcher, or through most podcatcher apps on your mobile device.

Just search for “The Talking Points Podcast” or “Kevin Hunt” or “Arik Hanson.”

SHOW NOTES - September 4, 2014

"The campaign approach to content–and how it’s killing brands (you can thank Barbie)"

"‘BarbieStyle’ Joins Instagram; Let the Product Placements Begin"

"Back In Camp" Brick by Brick: Gopher Football 2014 (Episode 1)"

Gopher Athletics website

"Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing"

"Belize Tourism scores real-time marketing win with ‘Don’t Stop Belizein’"

"Why public relations and media relations don’t mean the same thing anymore"

"12 Marketers Already Experimenting With Instagram’s Hyperlapse App: In first days after launch, social video is moving fast"